Are you considering selling your home? Start by choosing Banyan Naples Real Estate Company as your Seller Representative. 

Why choose Banyan Naples Real Estate Comany?

Today’s home buyers are wiser and better equipped than home buyers of the past. As a Seller you must be equally equipped. Knowing the local market and having a personalized home sales plan complete with marketing and pricing strategies are all intricate parts of the Home Selling Process that require careful attention. 
The Home Selling Process is too complicated to leave to just anyone. You need the expertise of a Realtor to navigate you through the process. At Banyan Naples, we work to insure that your interests are protected and that your goals are reached. 

The following are services offered to those who choose Banyan Naples Real Estate Company as your Seller Representative.

  • We Know the Local Market
  • Personalized Home Sale Plan 
  • Exclusive Approach to Marketing 
  • Effective Marketing Opportunities 
  • Establishing a Pricing Strategy 
  • Ensuring a Smooth Transaction Before the Sale
  • Details Make a Difference
  • A Seller’s Role in the Sale
  • Offers and the Sale – negotiating and the sale process 
  • Closing and Beyond

We know the Local Market – Locally owned and operated non-franchised brokerage

With 16 years of experience, Banyan Naples Real Estate Company is a locally owned, non-franchised brokerage headquartered in Naples, Florida. Knowing the current price trends and having the latest real estate market reports in your area can be invaluable information in the pricing of your property.

Personalized Home Sale Plan – a personalized consultation identifying expectations and establishing criteria

The process of marketing and selling a property works best when objectives, priorities, and needs of a seller are met. A professional consultation can assist in establishing your desired goals, price target, and the timeframe for selling the property. We know that property features are a fundamental aspect in the selling of the home. Prior to placing your home on the market, property highlights and features should be reviewed to assist in both the marketing and disclosure of the home to potential buyers.

Exclusive Approach to Marketing – Understanding Buyers

Understanding where buyers come from is a key component to creating effective marketing strategies. According to the National Association of Realtors Survey, 90% of all potential homebuyer begin a home search on the internet. Banyan Naples Real Estate Company provides the maximum exposure for your property by listing your property on the Multiple Listing Service (MLS) of both the National Association of Realtors (NAR) and Naples Area Board of Realtors (NABOR) – the adverts include:

  • A detailed, written description highlighting the best attributes your property
  • Professional photos showcasing each room, interior, and exterior features
  • Custom website advertising and Internet exposure across the web – with a comprehensive online web presence locally, nationally and internationally via several websites

Effective Marketing Opportunities

We strive to exceed your expectations to market your property. We’ll explore creative opportunities to promote, advertise and attract more Buyers.

  • Installation of a “For Sale” sign (if desired)
  • Professional Photography and Staging Tips
  • Custom Advertising with E-Cards, Flyers, & all print advertising for your property professionally designed by our marketing department
  • Special Promotions sent to local, state and national Realtors
  • Brokers Tours – exclusive open house for local Brokers who work in the area can stop by and preview your home
  • Public open house events held (if desired)
  • Define a social media plan
  • Just listed Campaign

Establishing a Pricing Strategy

A professional assessment and Broker Price Opinion (BPO) for the estimated current market value of your property is the best way to estimate a property’s potential selling price. Knowledge and research of the market is critical when pricing a home. With Banyan Naples Real Estate Company as your Seller Representative, we will assist in getting the Best Price Possible. Determination of the appropriate asking price for your property is a key component that increases the probability of receiving an acceptable "offer to buy". An overpriced property will eliminate many or even all potential offers for purchase. An accurate sales price is critical for buyers requiring financing or a mortgage, as the property must appraise at the selling price in order for the bank to allot the required funds for purchase. 

Ensuring a Smooth Transaction before the Sale

Having a Banyan Naples Realtor represent you through the selling process, insures that no details are missed and the transaction proceeds to the day of closing as smoothly as possible. Just a samples of these pertinent details are:

  • Written disclosures that are required by state law and most financers
  • Professional Home Inspections and Surveyors
  • Home Warranty
  • Title Services and Mortgage Services

Steps for When an Offer is Presented  - after an offer’s consideration and review;  you may accept the offer, reject it or make a counter to the offer.

Banyan Naples’s role in this process is:

  • Present all written offers to you for review
  • All offers received from potential Buyers are submitted to you
  • Explain, discuss and clarify an offer and highlight its advantages and disadvantages
  • Guide you with professional expertise so you can make the right decision

Negotiate the agreement

  • Define the final terms and conditions
  • Prepare an Estimate of Net Proceeds based on the proposed price and terms
  • Negotiate and handle possible counteroffers
  • Confirm the final sales agreement and obtain necessary signatures on terms

Complete the transaction

  • Work with all involved parties to help coordinate their activities and insure deadline are met
  • Monitor the progress of the title, inspection, buyer’s loan and contract contingencies
  • Accompany the buyer and their agent during the final walk through
  • Assist in handling details required for the completion and closing of the transaction

Negotiating and the Sale Process – Our Commitment to You….

As your Seller Representative, our goal is to help sell your home for the highest price attainable within the time frame that works best for you and to make the home selling process as streamlined and stress free as possible.


If you are interested in selling your property, please contact us today to arrange a consultation!